Continuum Ag was started as an agricultural consulting company, with its agronomists supporting their farmers through services such as soil sampling and fertility recommendations. With a realization that traditional agronomic consulting only addresses the chemical soil component, Continuum Ag has differentiated itself by working with growers that take a more holistic approach and recognize that the physical and biological aspects of soil must be addressed as well.
Today, Continuum Ag generates revenue by deploying its soil health focused RightWay program on farms across the Midwest, although the company also has a footprint throughout the country and as far away as South Africa. In addition, the company has attracted the attention of numerous product manufacturers, who pay Continuum Ag to conduct third party field trials of their agricultural products. In the process, Continuum Ag has collected one of the largest private collections of soil biological data.