In The News

How Healthier Soil Helps Farmers Survive Record Rains, Drought

Walton Family Foundation

Gearing up for Planting Season

Ag News Daily

We’re talking to Mitchell Hora in today’s episode, just in time for planting! Tune in as Mitchell gives us an update on what he’s been up to since we last spoke. We also talk about fertilizer costs and solutions, soil health, and more.

Washington County: A Culture of Conservation | Iowa’s Front 40

Iowa Soybean Association

From the Missouri River to the Mississippi and every county in between, Iowa’s future-thinking leaders are personifying progress and encouraging environmental change within our borders.

Growing Soil for a Regenerative Future


The Continuum Ag founder and regenerative agriculture champion is leveraging the ag conservation leadership that has always been a part of his family’s farming operation with his ambition to help farms around the world achieve soil health through regenerative practices.

Cash crops: Iowa agtech startup helps farmers boost profits with sustainability


An Iowa agtech startup whose software helps farmers implement regenerative agricultural practices and manage soil health has had a big year. This summer, Continuum Ag was chosen as one of the Cisco Global Problem Solver Challenge winners, and last month the company received a $200,000 investment from the Clean Energy Trust during a pre-seed funding round.

Croptastic the InnerPlant Podcast

Buzz Sprout

In this episode, Shely talks about regenerative farming, soil health, and agtech with Mitchell Hora a 7th generation Iowa farmer and founder/CEO of soil health data company Continuum Ag.

Eastern Iowa Farmer Makes Forbes 30 Under 30 List for Improvements to Soil Health


Mitchell Hora, a seventh generation farmer from Ainsworth in Washington County, has made the Forbes 30 under 30 list. Since age 21, while still a student at Iowa State, he’s been using his knowledge on soil to help farmers across the world.

CALS Alum Named to Forbes 30 Under 30 List

Iowa State University

Less than five years after graduating from Iowa State University, Mitchell Hora (’17 agronomy, agricultural systems technology) has successfully started and grown a business that helps farmers take a holistic approach to improving soil health. His notable efforts have earned him a spot on the 2022 Forbes 30 Under 30 list in the social impact category.

Ep 6, Sustainable & Profitable – Hora Family Farm & Continuum Ag

Land Values

In Episode 6, Mitchell Hora & Brian Hora demonstrate year over year that sustainable farming is profitable & scalable.

Iowa Front 40

The Iowa Soybean Association 

Those selected as one of Iowa’s Front 40 are being recognized for encouraging environmental initiatives for our state’s future. Both Mitchell and Brian Hora have been selected individually as Iowa Front 40 Champions. Along with several other local farmers, Washington County was highlighted and recognized as a culture of conservation for the Iowa Front 40.

Profiting from Carbon and Soil Health

Farm Journal – Ag Web

The path to soil health profit has opened wider than ever before, expanded by the carrot of carbon, and aggressive growers may have means to benefit from multiple markets.

Rabo Carbon Bank Launches First U.S. Pilot With Rabo Agrifinance Clients

Farmers Receiving Compensation for Regenerative Agriculture Commitments

A group of farmers in three U.S. states have completed the initial benchmarking phase of Rabo Carbon Bank’s first carbon sequestration and soil health pilot program in North America. Rabo AgriFinance is facilitating the pilot program as part of the global Rabo Carbon Bank initiative.

How to Get Rid of Carbon Emissions: Pay Farmers to Bury Them

The Wall Street Journal

What if there was a way to combat climate change that didn’t require technological breakthroughs, carbon taxes or eliminating all fossil fuels?

Such a solution might lie here in an Iowa cornfield beneath the feet of Mitchell Hora, a seventh-generation farmer.

2020 Ag Grad 30 Under 30


Discover 30 Entrepreneurs in Agriculture under the age of 30 making huge differences in the world, economy, and environment.

On the article, flip to page 18 to see our very own Mitchell Hora and his growing business.

Podcast: How To Improve Soil Health

American Family Farmer’

We meet 7th generation Washington County Iowa Farmer and the Founder/CEO of Continuum Ag, Mitchell Hora. His family’s farming operation is implementing the principles of soil health and intensely monitors impact using the Haney Soil Health Test on a weekly basis. 

Featured Farmer: Mitchell Hora

Farmer’s Footprint

“When I was a baby, my first word was ‘corn’.”

Let’s just consider this a leading indicator that Mitchell Hora was destined to be a farmer. It also doesn’t hurt when you have a farming legacy in your family stretching 150 years.

A Mission for Soil Health

Iowa Farm Bureau

Turning over a shovelful of dirt in one of Mitchell Hora’s soybean fields re­­veals rich, black soil beneath a blanket of cornstalk and cover crop residue.

“In Iowa, we have some of the best soil in the world, and we need to treat it as such,” the seventh-generation farmer says.

Climate warriors: Iowa farmers are joining new initiatives that pay them to battle climate change

Des Moines Register

Iowa farmers are experimenting with carbon-capture strategies that could bolster revenues and soil health, plus improve water quality. *paywall*

Young Farmers Leads the Way

The Catholic Messenger

Twenty-five-year-old farmer and agronomist Mitch Hora holds a fistful of microbe-rich soil in his hand, explaining how good soil management contributes to the stewardship of God’s creation and success on the farm.

Farm kid turned entrepreneur eyes negative carbon emissions


Mitchell Hora learned about the value of soil early in life on his family’s 750-acre farm in Iowa, where his father adopted such soil-friendly strategies for growing crops as no-till farming.

Fourth Generation Millennial Farmer Tests A.I. Drones to Upgrade Farming in Iowa

sUAS News

Leading AgTech Companies Taranis, Phytobiotics, Continuum Ag, and Rantizo Collaborate on Drone-Based Aerial Application of Micronutrients to Increase Soybean Yield.

Continuum Ag is Offering Soil Health Solutions at Scale

Clay & Milk

For the last four years, Mitchell Hora has been developing a system that measures, calibrates and provides recommendations for best practices and products for soil health.

Six Startups Chosen In 2019 Row Crop Challenge

Farm Journal’s AgPro

After pitching in the 2019 AgLaunch Row Crop Challenge at the Farm Journal AgTech Expo, a panel of farmers and investors have chosen six startup companies to participate in the AgLaunch365 accelerator and to receive investment from Innova Memphis and Ag Ventures Alliance.

Farmers Still Love Trump Even Though His Trade War Is Hurting Them


East Central Iowa Farmer Uses Drone to Broadcast Cover Crops

Iowa Agribusiness Radio Network

In east central Iowa farmer dedicated to soil health uses a new tool to apply cover crops. Mitchell Hora, founder of Continuum Ag, values data.

Ask a farmer: Mitchell Hora of ‘Field Work’ answers your questions

MPR News

Farm Fest is in full swing, an exciting time for those in the agriculture business, but also a great opportunity to share with consumers what it’s like to work on a farm and live a farmer’s life. Mitchell Hora co-host of the “Field Work” podcast, answered a few questions we got from farm-curious readers.

Soil Health Continuum Ag

Three Iowans Reach Farm Bureau’s Ag Innovation Challenge semifinals

The Gazette

Three Iowans have been named semifinalists in the Farm Bureau Ag Innovation Challenge: Steven Brockshus, Clayton Mooney, and Washington’s own Mitchell Hora. The Ag Innovation Challenge is a “national business competition focused exclusively on rural entrepreneurs.”

Mitchell Hora, soil sample, soil heath, continuum ag

Continuum Ag: Digging Into Soil Health


For the past four years Mitchell Hora has been immersed in the development of a system that measures, calibrates, and provides recommendations for best practices and products for soil health.

continuum ag soil sample

Wall of Fame – Agricultural Entrepreneurship Initiative

Iowa State University

Continuum Ag provides soil health consulting to farmers and agricultural companies, around the world, by quantifying and improving soil health.

Soil Sampling

Soil Health: Continuous Testing, Continual Learning

Practical Farmers of Iowa

Mitchell Hora of Continuum Ag talks about the results of his soil health tests, data which is helping farmers logistically and economically improve soil health.

Healthy Soil Delivers More Nutrition to U.S. Farmers and their Customers


Mitchell Hora digs soil, especially if it’s in a soybean field and full of worms. Armed with a shovel, iPad and college degree, he represents a new generation of U.S. determined to get more from the land by working with it.

Corn Continuum Ag

Continuum Ag. LLC, Partners with West Fork Crooked Creek Watershed Project

Iowa Department of Agriculture & Land Stewardship

Mitchell Hora is a recent graduate of Iowa State University that has started up his own crop consulting company, Continuum Ag. LLC, out of Washington, IA. He not only helps clients in the West Fork Crooked Creek Water Quality Initiative Project but people all across Iowa and other parts of the world.

Des Moines Register Mitchell Hora

Farm Downturn Doesn’t Mean the End for Beginning Farmers

Des Moines Register

Mitchell Hora would like to farm full-time, but the lingering agriculture downturn pushed him to find another way to return to his family farm in southeastern Iowa.

Continuum Ag

Three Iowa Entrepreneurs Among Top Ten Finalists for 2019 American Farm Bureau Ag Innovation Challenge

Iowa Farm Bureau

Iowa continues to be the land of corn, soybeans, hogs and award-winning, rural entrepreneurs as this is the fifth year in a row Iowa Farm Bureau members have been named in the top ten finalists for the American Farm Bureau Federation’s (AFBF) Ag Innovation Challenge.

“Field Work” Podcast

Minnesota Farm Fest

Featuring “Field Work” podcast hosts Zach Johnson and Mitchell Hora. Join Zach and Mitchell, both millennial farmers, as they interview their dads to showcase the generational differences and attitudes about sustainable farming.

Field Work

Talking About Sustainable Agriculture by Farmers for Farmers

Nebraska Grain & Feed Association

The business of farming is changing fast and pressures on farmers are mounting, especially around stewardship of land and water. Mitchell Hora, co-host of Field Work podcast, will share some of the experiences about sustainable agriculture discussed on the show: what’s worked, what hasn’t and why.


Farming Teaches Us How to Operate in a Living Ecosystem


Soil, air and water quality should be considered business imperatives like any other input. When a farm business maintains productive and healthy soil to grow high-performing crops, our communities, and the land and water supplying them, all thrive.

Continuum Ag

Grounded Growth Farmers

Grounded Growth

Get to know some of our farmer members who have been using regenerative farming practices for decades!  Regenerative agriculture is a way of farming that helps increase soil health, improve food quality by creating a healthy soil microbiome, reduce climate change, improve the ability of a field to capture rain and to improve water quality.

Caught in the middle: In a traditional field, farmers strive for sustainability

MPR News

Farmers are under pressure. Incomes are downExpenses are up. Plus, consumers are increasingly picky about their food and want it grown in environmentally friendly ways.


MN Millennial Farmer: Tillage Practices and Soil Health

Minnwest Bank

Recently I took a road trip to southeastern Iowa to visit Mitchell Hora, my co-host for a new podcast that I am very fortunate to be part of, Minnesota Public Radio’s Field Work Podcast.

Mitchell Hora Continuum Ag

Going Solo, Pass Go

Resource Magazine

“It was during my freshman internship with E4 Crop Intelligence in Woodbine, Iowa, that I decided to pursue a career in consulting. I began developing business plans and tailoring my curriculum, and I added an agronomy major to the Ag Systems Technology program.” – Mitchell Hora (page 25)

Field Work

Field Work

Hosted by Zach Johnson and Mitchell Hora, two commercial row-crop farmers, Field Work is a podcast that provides space for frank, realistic discussions about the benefits and challenges of sustainable agriculture. Zach and Mitchell explore the successes and challenges farmers experience as they adopt new practices, without greenwashing over the difficulties. If you haven’t heard season one, it’s not too late, click below to listen!